Erika

About Erika

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So far Erika has created 24 blog entries.

Create Your Brag Book: How to get Super “Grool” Testimonials

Truth time. Not all Kate Hudson-Matthew McConaughey movies are created equal (I’m lookin’ at you, Fool’s Gold). And neither are all testimonials. Glowing emails and love notes from clients work wonders on your ego (I actually keep a little file of these that I can go through when I need a little pick-me-up). But a few sentences about how awesome you are don’t necessarily add up to a great testimonial that will inspire your website visitors to take action. WHY TESTIMONIALS MATTER First, let’s quickly recap a few reasons why the right testimonials can make your website visitors feel that [...]

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5 Questions Your Home Page Must Answer

DOES YOUR HOMEPAGE ANSWER THESE 5 QUESTIONS? After finding out that you exist, the first thing a client sees is your website’s homepage...and I KNOW that you want a homepage that makes people say, ”Holy crap, I MUST work with this person. This is the one. I don’t need to look any further.” So how do you get there? How do you make a homepage that’s a true showstopper? There are a few different pieces of copy you need in place if you’re going to make that happen. I know that when it comes to your homepage and branding in [...]

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4 TIPS TO STAY PRODUCTIVE (AND SANE) WORKING FROM HOME

It’s a lifestyle many cubicle warriors and entrepreneurs dream about: Wake up refreshed and practice an energizing meditation followed by a quick yoga flow. Enjoy a nice cup of coffee, then retreat to the office or studio to write the next New York Times bestseller, dream up that big idea or create your next masterpiece. It’s pretty much how my life has turned out. Minus the meditation, yoga and bestseller. Plus two rambunctious children I need to race to school most mornings. I’ve been working from home on and off for the better part of 15 years, first as managing [...]

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3 GLARING SIGNS IT’S TIME FOR A REBRAND OR WEBSITE REFRESH

Behind the Scenes of My Rebrand If you’ve ever wondered if, when, or why you should rebrand or update your website copy, then, friend, this blog post is for you. I’ve been in business for five years now and I had the same website since day one. Over the past year, I reached a turning point and realized it was time to kick things up a notch and take my brand and business to the next level. In this post, I’m going to share the reasons behind why I rebranded, my inspiration, and I’ll also share how my messaging shifted. [...]

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